Luxury needs to sell. It tries to keep away from discounts or promotions, but has identified a facilitating agent for purchases: payment in instalments. Ahead of China’s Singles Day on Saturday, 11 November, Gucci and Burberry are attracting Tmall shoppers with a 24-month interest-free instalment plan. This gives them access to priority search placements and…
While Vuitton raises prices, luxury is paid for in instalments in China
