PVH will no longer use “leather from exotic animals”. The announcement (in words only) comes from Peta. The radical organization claims to have “pushed for over a decade” the organization that manages Tommy Hilfiger and Calvin Klein to make the choice.
All the parties explain this choice as one of great responsibility, describing those that use them or that truly invest in the chain, as mad. As the readers of La Conceria know very well, most of these announcements are marketing initiatives. As far the manufacturing process goes, very little changes.
Announcement in words only
According to Peta, PVH joins the list of brands that have already gone to the “no exotic skins” group. The 2nd to last brand was Brooks Brothers: for this brand already we had mentioned how truly infinitesimal was the use of leather in their products. With Tommy Hilfiger and Calvin Klein it’s even more “curious”. When looking through the catalogues we notice that the first “crocodile” leather item is really just an effect given to normal leather.
In the second case it’s even more ironic: it’s a print (look at image here) on “eco-leather”, which as we know is a term that is used to mislead consumers, as they are technically buying plastic. Given the facts, what the real contribution to the environment by PVH is, we really can’t say. But we imagine that it came out of the marketing office.
Read also:
- Luxury is saving alligators in Louisiana, says Richemont
- “Preservation of crocodiles hangs on us”: Heng Long (LVMH) reply to controversial arguments about exotic skins
- After Chanel, Selfridges bans exotic leather. But the debate doesn’t stop here: Spiked asks itself if this really is sustainability
