No more blind following of the “vegan = beautiful” concept. The Guardian also changed its approach and warns the public: materials alternative to leather, even with a vegetable-matrix, are in most cases synthetic. We wrote about it last December: mainstream media, those that throughout the years welcomed the (marketing-based) excitement over alternative materials, are finally…
The Guardian also discovers the vegan bluff: brands don’t know what they are buying
![The Guardian also discovers the vegan bluff: brands don’t know what they are buying](https://ehj4gaypy53.exactdn.com/wp-content/uploads/2023/03/guardian-veg-bluff-885x413.jpg?strip=all&lossy=1&sharp=1&ssl=1)