The Guardian also discovers the vegan bluff: brands don’t know what they are buying

The Guardian also discovers the vegan bluff: brands don’t know what they are buying

No more blind following of the “vegan = beautiful” concept. The Guardian also changed its approach and warns the public: materials alternative to leather, even with a vegetable-matrix, are in most cases synthetic. We wrote about it last December: mainstream media, those that throughout the years welcomed the (marketing-based) excitement over alternative materials, are finally…

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