JBS Couros are about to open their new showroom in Vietnam. First, they invested over 5 million dollars to enlarge their manufacturing plant, based in the Asian continent, which now extends across 35,800 square metres (previously 18,500 square metres). Now, following that investment, the leather-tanning unit of the Brazilian giant, leading player in the meat industry, is going to unveil the area they pinpointed to exhibit hides and leather finished products.
Mission in Vietnam
JBS plant, based in Vietnam, manufactures finished leather for the furniture industry, in particular for the markets of the United States and Asia. As announced by the Brazilian company, “the attitude of our new showroom will be in line with the one we set in the United States, where JBS are firmly settled: here we run our own supplying centre, along with specialized sales teams and an exhibition area where we also present finished items”.
Touch it personally
“When we show hides and skins we made use of, beside our finished products, we give customers the opportunity to feel the quality of materials we manufacture – pointed out Guilherme Motta, JBS Couros president –. Touching tanned leather and watching its application to the product is another story, compared to a simple leather touch: that is a fulfilling experience indeed”.
What an outstanding growth
Since 2014, when they inaugurated the factory, to present days JBS Couros Vietnamese plant augmented its manufacturing by 233%; in the meantime, they almost tripled the number of their employees. “We strategically invested and some of our partners helped us understand, since the very first beginning, the local culture and the market demand – carried on Motta –. Our new showroom will provide clients with some important options, aiming to develop business in Vietnam’s market, while building up, at the same time, some connections between international market trends”. In fact, both Vietnamese and American showrooms will liaise with each other and stay connected: products will mirror what local consumers want, regardless of the place where we make them”.
Picture taken from APLF Twitter account