First the preview at theMicam, then the celebration in grand style at the Venice Film Festival, and finally its consecration in China. On Wednesday 26 October, Niente per Caso, the film produced by the Consorzio Vero Cuoio Italiano (the Real Italian Leather Consortium) to promote the Cuoio di Toscana brand (with Bond girl Caterina Murino taking the starring role, directed by Marco Della Fonte) will receive a very important award. Beijing Fashion Week has, in fact, decided to name it “best short movie in 2016 dedicated to the ‘Made in Italy’ concept”. The decision was taken by the China Fashion Association, after viewing a series of innovative cultural projects developed by Italian brands and associations in support of the “Made in Italy” concept. Presenting the award to Cuoio di Toscana will be Ettore Francesco Sequi, Italian ambassador to China.