A new acquisition shakes Italy’s tanning segment. CHANEL enters the Tuscan leather cluster by acquiring the majority of Samanta’s capital, tannery located in Ponte a Egola (near Pisa).
The acquisition, which according to rumors was already confirmed by the tanning community in Tuscany last week, arrives after a year of meetings and negotiation. The agreement between the management of the French brand and the historical Tuscany-based tannery, allegedly closed with the purchase of the majority by CHANEL, which in this way goes to strengthen its supply chain by acquiring the know-how developed by Samanta in a specific production segment. The tannery deals in reptile printed leather. The acquisition is significant and strategic, seen that the French luxury brand announced it is no longer using exotic leather. A decision that has sparked debates and controversies.
This is just another operation conducted within the supply chain operation. The luxury brand purchased, in 2018, the Spanish supplier of bovine hides Colomer Leather Group. Before then, in 2016, Chanel also purchased Mégisserie Richard, specialized in the production of calf hides, while in 2013 the tannery Bodin Joyeux was acquired. Moreovcer, in 2012, Chanel became the owner of glove manufacturer Gausse and started progressively controlling another French tannery, Tanneries Haas.
Images taken from samanta.com and chanel.com