There are three contests in the international context of design. One is the iF DESIGN AWARD, then there is the IDEA program (International Design Excellence Awards) and the Red Dot Design Award. Receiving a nomination in of their categories is universally recognized as a significant endorsement. Winning one is to be considered very important, from a creative quality standpoint, project innovation and functionality. That’s what happens within the Shift to Regenerative Mobility project, developed by Lineapelle with Hyundai Transys, which was presented at the fair and Fuorisalone in Milano in 2022.
A very important award
Shift to Regenerative Mobility, visionary concept of “regenerative mobility”, won the Red Dot Design Award, German contest organized by Design Zentrum Nordrhein Westfalen. Reference category: Mobility & Transportation / Design Concept. A very important award, because as explains Fulvia Bacchi (CEO of Lineapelle), “shows the forward-thinking approach of Lineapelle. An approach that goes beyond the commercial portion of the event, but rather opens its doors to develop a new sustainable dimension for the future”.
A new vision for the future
“This concept makes a new vision tangible – commented the Ambassador of South Korea, Kang Hyung Sik, on February 22nd 2022 in Lineapelle, during the project’s presentation -. Regenerative mobility doesn’t just mean vehicles with a low environmental impact in terms of fuel consumption, but it also means using materials capable of respecting the environment”.
The Lineapelle + Hyundai project
The project was launched in March 2020 and lasted 2 years. To conclude it, Lineapelle and Hyundai Transys activated a partnership that also involved tanning group Dani, Manifattura di Domoddossola, ATKO Planning, Dual and D-House by Dyloan. “This collaboration is the fruit of efforts towards sustainability by UNIC – Italian Tanneries and Lineapelle – commented Fulvia Bacchi -. In Korea we had the opportunity to meet Hyundai Transys, to build together a visionary and futurable project. An innovative approach that uses Italian leather and leather waste pieces”. Specifically: tanned leather was used for car seats, given they demand more durability. The intertwined parts for the back of seats, while the waste pieces were used to make yarn. Then, the yarns are combined with recycled PET to be transformed into upcycled textiles for flooring.