At Pitti, fashion seeks substance: voices from the exhibitors

At Pitti, fashion seeks substance: voices from the exhibitors

Fashion is seeking substance. There’s a buzz in the air at the Fortezza da Basso in Florence, among the booths of Pitti Uomo (17–20 June). The menswear fair got off to a strong start, with particularly high footfall on the second day. “It’s the key day, when the largest number of visitors come through”, they…

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