Micam returns to Fieramilano Rho on September 19-21, 2021, and, above all, in back in attendance. Many news to be announced, starting with the fact that the show will be on for three days, instead of the usual four. The synergy between the physical and digital edition of Micam Milano Digital Show has been confirmed. The return to face-to-face is fundamental for the sector: “Only this way we will be able to revive the fortunes of a production sector whose contribution is fundamental for Made in Italy”, comments Siro Badon, president of Assocalzaturifici and Micam.
Back in attendance
Micam hears the restart, and announces the return to the physical format. The September edition is dedicated to the Spring-Summer 2022 collections. “We are finally going back to the traditional formula – begins Badon -. Companies need to go back to meet buyers and re-establish relationships. Only this way, we will be able to revive the fortunes of a production sector whose contribution is fundamental for made in Italy”. The president of Assocalzaturifici knows that the synergy between physical and virtual remains an asset for trade fair organisations. “It is necessary to push the accelerator on the digitalisation front, to reach and meet the needs of those who will not be able to visit the event”. The Micam Milano Digital Show platform will run alongside the physical event from September 15 to November 15, 2021, allowing brands to schedule visits and meetings with buyers before, during, and after the fair.
Inside, Micam provides four special areas. Among these are the innovation Hub Micam X and Emerging Designers, a project in its fourth edition, involving 12 international designers. There is also space for Micam start-up boot camp, a concept dedicated to the best innovative start-ups in the footwear sector to be incubated and accelerated. It closes with Italian Artisan Heroes, an exhibition dedicated to the best Italian private label productions, which will bring to the fair the success stories of the digital platform dedicated to crafts.