Armani and the others: the designers and sneakers’ Olympics

Armani and the others: the designers and sneakers’ Olympics

The designers’ Olympics. The sneakers’ Olympics. Without an audience, the spotlights of the Tokyo Olympic Games that opened on Thursday, July 22, will shine even brighter on the athletes and their looks, on and off the playing fields. And, in particular, during the opening and closing ceremonies. Indeed, while the opening of the Games was underway, the challenge of the most glamorous uniforms began, with Italy dressed by Giorgio Armani dividing opinion. But the real star of the Olympics will still be the sneaker.

The designers Olympics

It wasn’t just Italy wearing Giorgio Armani (in the photo, by Giorgio Armani), yesterday at the opening ceremony of the Games (in the screenshot below from Eurosport: the last torchbearer, tennis player Naomi Osaka, after lighting the brazier). Other nations have entrusted their Olympic uniforms to designers or brands. For example, South Korea chose The North Face, and France chose Lacoste and Le Coq Sportif as a pair. Great Britain chose designer Ben Sherman. While Team USA wears Ralph Lauren, who entrusted the creation of the “ceremonial sneakers” to Rancourt & Co. The model is, of course, red, white and blue. It is hand-stitched and combines leather and canvas.


The (historic) best-selling sneaker

Speaking of sneakers, demand for those inspired by the Japanese Olympics is set to skyrocket. Searches on sales sites are already growing rapidly and “we expect searches for sneakers related to the Olympics to increase significantly in the coming weeks,” Jesse Einhorn of the specialist portal StockX tells Footwear News. Words and expectations that draw on the example from the past. The resale platform, in fact, confirms that the most successful Olympics-related trainer – in terms of total trade – is the Nike Air More Uptempo Olympic. Specifically, the retro versions from 2016 and 2020. The original model was worn by basketball player Scottie Pippen in the 1996 Dream Team II.



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