Outside the hype: the parallel fates of Balenciaga and Jacquemus

Outside the hype: the parallel fates of Balenciaga and Jacquemus

Balenciaga and Jacquemus: from joys to sorrows, and parallel fates. The two luxury brands are grappling with different situations and problems that are eroding their revenues and margins. Balenciaga has not yet regained the hype it once had and its parent company, Kering, nowadays seems only interested in the relaunch of Gucci. Jacquemus, on the…

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