Vetements and Isabel Marant’s new set-ups. The former was founded by Guram Gvasalia, nominated creative director starting with the Fall 2022 collection, and his brother Demna. Guram will also maintain his role as CEO. Meanwhile, Isabel Marant could change ownership, as Montefiore Investment (51% shareholder), has charged JP Morgan with finding a buyer. The list of interested parties include Valentino’s owner, Mayhoola for Investment, as well as Capri Holdings (owner of Versace) and PE fund KKR.
When Guram founded Vetements in 2014, he was in chare of the company’s financial and commercial activities, while Demna was managing the creative portion. In 2019 Demna decided to focus on Balenciaga, where he was nominated creative director in 2015. Starting from 2019, points out Vogue, Vetements relied on a collective that was already handling twin brand VTMNTS. Starting from the Fall 2022 collection, Guram will take over the creative side of the business, while retaining his position as CEO.
Marant is tempting
Montefiore Investment bought 51% of Isabel Marant in 2015, and has now allegedly charged JP Morgan with finding a buyer. Cpp-luxury writes that it’s still not known whether the founder of Marant, nor other shareholders, plan on liquidating their positions as well. The brand is part of the accessible luxury segment, and thus shouldn’t interest LVMH, Kering or Richemont. The brand’s dimension, according to indiscretions, has doubled compared to 2015 and its profitability percentage is high. Other interested parties include PE funds such as Mayhoola for Investment and Capri Holdings, which is looking to acquire brands.
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