What it means now that Miu Miu has lost its title as Lyst’s hottest brand

Change is in the air at the Lyst Index, the quarterly ranking of the most sought-after fashion brands. In the third quarter of 2025, Saint Laurent has claimed the top spot, while Miu Miu has lost its crown as the world’s “hottest” label. It is the first time the maison led by Anthony Vaccarello has…