Sifting through the names of 371 of the 313 brand designers who participated in the four major fashion weeks in September, only 40.2% of the designer is a woman it has emerged. Miuccia Prada and Donatella Versace are an exception. Maria Grazia Chiuri, who recently moved at Dior guide with a strong feminine imprint (for the first advertising campaign she worked with a staff of only women photographers) is a breath of fresh air in the house LVMH. Chloe, with its tradition all in pink, a unique case. The issue is highlighted by fashion blog, Business of Fashion. In an industry that sees in women the first consumer, and in some seasons (the ’30s,’ 80s) flew on the wings of the style of heroines creativity, there is a lack of representation. Julie de Libran, creative director at Sonia Rykiel, told BoF that two are the biggest problems. In Italy and France, the competitiveness of the men puts women in the position of having to commit more to emerge. In regards to style, male colleagues can do more leverage on sensuality in their collections because “women want to show other values rather than the body”.