“Strengthening the multibrand strategy through an international agreement”. This is the primary objective of Tuscan footwear group Barachini, which has announced the acquisition of the Spanish label Menbur under a licensing contract. The partnership will take shape through “collaboration with five key members of the Andalusian team, who will continue to oversee the creative, commercial and logistics areas”, the company stated in a press release. The agreement will come into full effect in 2026.
Price ranges
Thanks to this deal, Barachini Group, headquartered in Vicopisano (Pisa), is expanding its reach into the mid-to-upper price segment of women’s footwear. After acquiring the Apulian brand Jeannot in 2020 (priced around €150–200) and adding it to the in-house brand Luciano Barachini (positioned below €150), “the arrival of Menbur enables the group to cover the €80–100 bracket, a strategic and fast-growing segment”. “With Menbur we are entering a market segment that was missing from our portfolio”, said owner Marco Barachini.
An aggregation strategy
The Spanish brand Menbur achieved an aggregate turnover of over EUR 100 million in the post-pandemic period, specialising in women’s fashion and occasion footwear. Barachini is pursuing an aggregation strategy aimed at differentiation, in line with broader market trends. “The model we have adopted reflects strategies seen in recent luxury and fashion transactions, such as maintaining creative independence in the case of Prada–Versace, or the softer approach used when brands change hands between groups in order to safeguard their original DNA”, the group explained.
A multibrand identity
“With Menbur joining, Barachini Group strengthens its multibrand identity and consolidates its model”, the company stated. “Quality, strategic vision and respect for the origins of each brand, combined with the strength of an organisation able to look beyond borders”. This marks a further step towards internationalisation, grounded in the company’s local solidity. For the transaction, “the support of external partners, such as banks and local institutions, was also crucial”.
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