Wolverine together with Authentic Brands Group. Then: Advent International, CVC Capital Partners, Cerberus, Sycamore Partners. They are Reebok’s 5 suitors. Adidas asked everyone to make a purchase offer by August. This way, the sale of the brand that the German multinational acquired in 2006 for 3.8 billion dollars could have reached a turning point. A bloody operation from a financial point of view, as Reebok’s evaluation has now plummeted to around 1.2 billion dollars.
Reebok’s 5 suitors
Reuters was the one giving out the names of Reebok’s 5 suitors and the timing imposed by Adidas, citing sources close to the matter. There is no Asian giant among them. For example, Anta and Fila who, initially, were indicated as interested in the operation. Authentic Brands Group and Wolverine Worldwide would have submitted an offer of approximately 1 billion dollars as early as mid-May. Except for CVC Capital Partners (which is based in Luxembourg but is in fact a British fund), the other claimants are all from the United States.
There are no comments from interested parties. By selling Reebok, Adidas will focus on its brand, which performed well in the first quarter of 2021. In other words: +27% sales at constant exchange rates, driven by the footwear segment: +31%. For the second quarter (April-June), Adidas expects a significant acceleration in revenues, with sales up 50%.
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