Ready, go: Fendi inaugurated the New Factory Shoes in Fermo

Ready, go: Fendi inaugurated the New Factory Shoes in Fermo

Fendi opened the New Factory Shoes in Fermo on October 5th. The brand owned by LVMH invested 12 million euro to modernize the production process. At full capacity, the plant can employ 300 people, from the 120 that could work in Porto San Giorgio. The latter site could now pass to another brand owned by LVMH: Loro Piana. The inauguration was attended by Fendi’s CEO Serge Brunschwig, and the eighty artisans that already work at New Factory Shoes (in photo).

7,000 square meters for 300 people

Fendi inaugurated New Factory Shoes in Fermo on October 5th. There, it transferred the footwear production that, for the last 10 years, was done in Porto San Giorgio. Brunschwig announced the opening of the new site of over 7,000 square meters in 2021. The luxury brand, owned by LVMH, started working to requalify the industrial site in April. It invested about twelve million euro, mostly on new machinery. New inauguration
The inauguration took place without press personnel and Brunschwig didn’t release any statements. According to rumors, the production site that Fendi will leave behind, the one in Porto San Giorgio, will pass to Loro Piana, which has currently a site in Porto Sant ’Elpidio. The latter will be maintained regardless. With regards to inaugurations, Fendi Factory in Bagno di Ripoli (Tuscany) is scheduled to be presented on October 12th. Here where 133 employees will be hired in the first round, the brand invested about 57 million euro to make handbags and leather goods.

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