Fur market: NAFA’s Canadian holders launch a 360-degrees traceability project at TheOneMilano

NAFA (North American Fur Association) launches a campaign to further show its efforts in the sustainable supply chain for fashion. This campaign happens to be launched the same year in which Mulfur and Mipap created the high luxury prêt-à-porter portal. The North American leather auction house, which was founded in 1670, is promoting its traceability project started a few years ago at TheOneMilano (fair that is being held at Fieramilanocity ending Monday the 25th). The project is supposed to achieve its objectives by 2020. The campaign’s communication is done with a Youtube video, and a series of photographs, which are shared during the most important events related to the fashion industry. NAFA, which furnishes furs as well as skins/hides of both farm and wild animals, started a traceability program that, in less than three years, will give the ability to re-trace the entire route that the product took, from start to when it is placed in the hands of the final consumer, all thanks to computer technologies. Both photographs and video take place in Quebec, Canadian region in which the company headquarters, and they were realized by Roaming Focus Productions. At the center of the scenes are some Fall/Winter 2018 looks, offered by brands such as Oscar de la Renta, Michael Kors, Gianfranco Ferré Furs of Mondialpelli, Braschi and Ego.


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