Giuseppe Zanotti isn’t selling. The Romagna-based brand is at the focus of rumors that talk of a chage of ownership. Offers that, effectively, have existed, but that the founder refused. The pandemic has had an impact on business. The company reacted by implementing some recovery strategies.
Zanotti isn’t selling
“Turnover isn’t what it used to be in 2018 and the footwear segment is suffering – says Zanotti to MFF -. I have also received some offers, but I will not sell my brand. I was born to become an entrepreneur and have built a solid business. My only goal is to face this challenge caused by the crisis”. The stylist and entreprnuer talks about the consequences of the pandemic and the counteractions that will be implemented to challenge this new market. “We have worked 4 hours a day since May, managing to complete the orders we had, regardless of the situation – he added to Fashion Network –. We closed some stores, but will open other new ones, specifically in the Far East. The losses of 2020 were compensated by online sales”.
The levels
According to Fashion Network, Giuseppe Zanotti manufactures over 2,500 pairs of footwear a day in its plant in San Mauro Pascoli. The company provides 470 jobs in Italy and over 300 abroad. The luxury brand rationalized its retail stores in America, Japan and China. Moreover: it opened a logistical center for online sales and launched a collection in which sneakers and more comfortable models are growing in number.
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