Closing down after having tripled the revenue: the Burch’s sisters put the brand Trademark on stand-by. Why?

Trademark, accessories brand founded in 2014 by the Burch sisters, Pookie and Louisa (daughters of Chris Burch, who was the second husband to Tory Burch, from whom he divorced in 2006), will distribute its last collection (Resort 2019), and will then “take a break”. The brand was created with the ambition of being a total look line characterized by Italian materials and craftsmanship, and in 2017 Pookie and Louisa focused on handbags and footwear, all made with Italian leather and crafted within the country’s borders. Louisa Burch announced, in July 2018, that the brand’s sales had tripled, but just a few days ago, through an email to the press, the brand stated it would stop producing after the Resort 2019 collection. According to some observers, the Burch sisters were pushed to cut the prices to be competitive in the ‘under 500 USD area’. A choice that would have made it impossible for them to continue sourcing their goods from Italy, and that was, apparently, an option that Pookie and Louisa Burch were unwilling to explore.


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