CHANEL have started works to enlarge their factory located in Verneuil-en-Halatte. Yesterday, in the morning, the fashion brand began the construction of the new building, which is bound to rise up next to the one actively running in the French small town. According to expectations, they are due to complete building works by the end of 2020. The inauguration ceremony, to celebrate CHANEL’s project kick-off, took place a few days after the one arranged by Hermès in Monterrau and the one set by Louis Vuitton near Angers.
CHANEL’s new manufacturing plant will extend across an area of 25,000 square metres: here they will make bags and small leather goods off-the-shelf, which turns out to be “a considerably increasing segment”, as emphasized by Bruno Pavlovsky, president of the Fashion Division. Around one hundred workers will be employed in the new plant, in addition to 400 more currently working in Verneuil-en-Halatte. The company’s decision to expand their own business in France, where CHANEL are already running about twelve manufacturing sites, evidence the market liveliness; moreover, the fashion house is planning to keep up production in Europe, despite several requests coming from Asia and the United States.