Competition is no longer only about performance — it is also about style. In recent years, the bond between sport and fashion has grown ever closer, reshaping aesthetic codes and cross-pollinating languages with energy, functionality and innovation. Athletes such as Jannik Sinner, Lorenzo Musetti and Coco Gauff have become fashion icons in their own right, bringing Gucci, Bottega Veneta and Miu Miu onto the court. It is the sign of a profound shift, where athletic movement merges with creative expression. Lineapelle 106 captures this transformation and places it centre stage with a dedicated round table: “Fashion & Sport: Catalysts of Innovation”. The event will take place on Wednesday 23 September at 3 p.m. at Fiera Milano Rho.
The relationship between sport and fashion
This is no longer just a passing trend but a structural process involving creativity, production and consumption. Tennis, for instance, has become a catwalk in its own right: the stylistic choices of athletes influence the market and redefine brand identities. Long a privileged observatory of global trends, Lineapelle offers a forum where experts can examine how this synergy is generating new languages and fresh opportunities. The round table “Fashion & Sport: Catalysts of Innovation” will explore the role of sport as both creative and commercial driver for contemporary fashion.
Leading voices in a cross-disciplinary dialogue
The debate will be chaired by Fabiana Giacomotti, fashion historian and editor of Il Foglio della Moda. Speakers include Orietta Pelizzari, international trend advisor; Deborah Compagnoni, athlete and fashion entrepreneur; Arianna Colombari, Group Communication and Sustainability Director at the Tecnica Group; Anilkumar Dave, expert in Space Economy and Open Innovation; Diego Stecchi, luxury manager; and Jacob Bjerregaard, global strategist for fashion brands. An opportunity to reflect on how sport and fashion, together, are redefining the future of the creative industries.
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