After the group, the Prada brand too has a new CEO: it is D’Attis

After the group, the Prada brand too has a new CEO: it is D'Attis

After the appointment of Andrea Guerra as CEO of the Prada Group, comes that of the new CEO of the Prada brand. He is Gianfranco D’Attis (pictured), whose last position was president of Christian Dior Americas. By virtue of his experience in luxury retail, is the comment in a note, D’Attis can work on the development of the brand in all markets.

Prada’s new CEO

All in one week. And all by shopping within the LVMH group. First came the appointment of Andrea Guerra (member of the executive committee and head of Hospitality Excellence at the French holding company) to the position of group CEO. Here, he replaces the “patriarch” Patrizio Bertelli, Miuccia Prada‘s husband, and above all has the task of preparing for the rise of his dauphin, Lorenzo Bertelli. Now, it is time for a new CEO for the Prada brand as well. D’Attis, who graduated from the Graduate School of Business Administration in Zurich and then specialised in the Senior Executive Program at Columbia Business School in New York, takes office on January 2.

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