Bags and shoes do not save Parakian: the French fashion house requests the compositions with creditors. Agreement with Italians MMB goes bust

For some company, entering shoe and leather goods business has been a solution. For others, a vain attempt to revive their accounts. French fashion house Parakian (brand: Parakian Paris and Anathea) belongs to this second group and the company has requested the composition with creditors. Nothing served the renewal of the management and, simultaneously, the modernising of its offering by launching high-end lines of footwear and leather. This decision allows Parakian to confirm the activities planned for 2017, while the burst of the agreement – dating back to July – with Modena MMB (Maria Grazia Severi brands, Severi Darling, licensed, Plein Sud) in which the fashion house would have to entrust the management of the production and logistics of all collections will not be put in place. According to sources within Parakian, cutting out MMB is not related to the financial situation of the brand, but lies in “failing to develop the expected synergies.” Parakian continues so to manage production and logistics, both internally and with regular partners, in Emilia-Romagna.


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