Burberry enjoys a boost (+3%) in the first quarter, though Europe’s market is not rewarding. Tisci looks at capsules

In the first quarter of the financial year (from April to June), sales have been increasing by 3%: overall revenues have reached 479 million pounds (they amounted to 478 million pounds one year ago). According to Burberry’s business reports, such successful performance mostly depends on a wider product supply along with a profitable collaboration with Farfetch, which has been driving the brand into a general expansion in the digital market. Talking about markets, the British fashion house has been enjoying a boost, in high single digit, in Asia and North America; conversely, sales decreased in the United Kingdom, in the Middle East and, as well, in the European Union. Looking ahead at 2019, Burberry aim to cut distribution costs, therefore saving up to 100 million pounds. “We are very happy about the accomplishments we have achieved – points out CEO Marco Gobbetti -: our team shared and embraced Riccardo Tisci’s view and business strategy”. For the records, the brand’s new creative director is fully determined to lead the British fashion house into speedy fashion, and its standards, by launching a set of capsules on a periodic basis, in the same way as Tod’s and Moncler. Aiming at that, they are currently liaising with Vivienne Westwood. The brand is planning to develop multiple collections with smaller quantities.


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