Dior’s revolution: Pietro Beccari is the new managing director. Sidney Toledano becomes the CEO of LVMH Fashion Group

Pietro Beccari (on the left in the picture), who is currently managing director at Fendi, has been appointed as chairman and chief executive officer of Christian Dior Couture, and he will take over after Sidney Toledano (on the right in the picture), formerly in charge since 1998. The turning point is historic. After nearly 20 years Toledano quits his position as he takes over as president and CEO of LVMH Fashion Group (to whom Dior and Fendi belong) after Pierre-Yves Roussel, who is the current chief executive officer (he has been appointed as Bernard Arnault’s special advisor). Managing directors of Céline, Givenchy, Loewe, Pucci, Kenzo, Marc Jacobs, Rossimoda and Nicholas Kirkwood will answer to Toledano. “Sidney Toledano is the most important creator of Christian Dior Couture’s great success in the world – points out Bernard Arnault, chairman of LVMH -: his job was outstandingly brilliant”. Toledano started his work at Dior to expand the leather goods sector, and then he became CEO in 1998. Now Pietro Beccari takes over, as he joins Maria Grazia Chiuri, creative director of the fashion brand since 2016, to make an Italian team. Last April LVMH bought out Dior, spending 6,5 billion euros, through a complicated business transaction whose aim was to simplify the group’s financial organization. Christian Dior Couture, founded 70 years ago, currently takes on about 5,000 employees and supplies their products almost exclusively through a network of 198 high-end stores; sales have doubled over the last 5 years. The new appointments will actually start earlier in 2018. LVMH will announce Fendi’s new CEO shortly.


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