Going up: Celine surpasses 2 billion and it’s only just beginning

Celine used crocodile hides to take the decisive step to climb the luxury segment’s pyramid. The LVMH-owned brand is growing more quickly than expected and, according to analysts, has surpassed the 2-billion-euro mark for 2021 (revenue wise). Now the brand is trying to raise his positioning to enter a less-crowded and more competitive segment: hard…