Increasing net profits to drive challenging goals. As emphasized by La Repubblica, a daily newspaper, Hugo Boss achieved a very good performance in the first three months of 2018, as net profits increased by 3% (50 million euros), compared to 2017 same period, therefore going beyond analysts’ forecast. They were expecting, in fact, the German fashion brand’s turnover to drop considerably, that is, by 8,3%. Business performances in the Chinese and US markets stand out, as sales went up by 5%; as for collections, menswear grows by 6%, while apparel for women decreases by 3%. Looking ahead at prospective goals, the company is aiming at a more profitable integration between e-commerce and real stores; on top of that, they are planning to expand their collections for women and revamp their supply for men in the premium segment.
Hugo Boss goes beyond analysts’ expectations in 2018 first quarter as business expands and profits increase by 3%
