An increasingly virtuous Puglia-USA axis for the upholstered furniture sector. Which confirms the nesting effect resulting from Covid-19. The public pays greater attention to the composition and furnishing of home spaces. Why? Because people spend far more time indoors than they did a little over a year ago. The sofas produced by DiGió Leather Sofas, a company based in the Iesce district, a few steps from Matera, and with a creative heart in Altamura, make a breakthrough in the US market.
“All furniture manufacturers look to the United States – explains Silvio De Meo, export manager of the Apulian company – because there are always opportunities”. In this case, the combination of made in Italy and the attention to pre and post sales win. Production takes place in the Murgian upholstered furniture district, in an area of over 460,000 square meters. The leathers come from Friuli and Veneto.
In recent months, the number of containers that sail from the port of Bari or Salerno to the United States has increased. From 140 containers per month to 235, with the aim of reaching 500. Inside, sofas that can cost between 1,200 and 2,300 dollars to the final consumer. “We have some problems in the timing of customs clearance in US ports, especially on the East Coast – recalls De Meo – due to the congestion of these infrastructures. But on average, our containers arrive in the States between two or three weeks up to a maximum of six”.
And now the retail
DiGió’s sales network is based on a series of multi-brand stores in Florida, Georgia, Texas and New York: “For now, the idea of a single-brand store in the United States – explains the export manager – is still at an embryonic stage. Meanwhile, we continue to produce sofas and furnishing accessories exclusively for Kathy Ireland (a super model in the 1980s ed)”.