It’s called “Sneakers Unboxed: Studio to Street”, and it’s the exhibit that tells the story of sneakers, which will open on April 30th at the Design Museum in London. Thanks to the exhibit, which will last until October 24th, 2021, visitors will be able to understand how this category of shoes, originally conceived for physical activity, has become a cultural symbol of our time. So much in fact that, as we are well aware, the market for such goods is worth billions.
The London exhibit explores the designing process of sneakers. It shows, in addition, the most iconic models, as well as the collaborations that crafted the type of shoe that is bought and worn by millions of people every day. Over 200 shoes, divided in two sections, will be shown at the Design Museum. The categories will be: style and performance. The exhibition will show the behind-the-scene of this footwear phenomenon and will tell an in-depth history of sneakers, including those models created to help athletes improve their performances.
Some of the curious pieces the robots used to make the Adidas “Futurecraft” and the first biologically-active shoes developed by the MIT LabDesign and Biorealize, for Puma. Second-hand retail platform StockX is sponsoring the event.