A cross-sector promotional mission that achieved every objective it set for itself. First among them: opening new horizons in Seoul. On 26 and 27 November, Lineapelle returned to the Korean capital for a series of high-level presentations and meetings. The response was positive — or rather, enthusiastic. More importantly, it offered first-hand insight into the interest shown by a diverse range of professionals towards Made in Italy fashion, its materials and the leather supply chain. Here is a brief recap of a project that will be explored in greater depth in the December issue of our monthly publication.
New horizons in Seoul
The first horizon was cultural. At the residence of the Italian Ambassador to South Korea, Emilia Gatto, the event “The Tannery of Pompeii – A Leather Journey from Pompeii to Seoul” took place. An invitation-only occasion. A “Multi-Sensory Experience” that welcomed a carefully selected group of guests — including leading figures from Korean cultural and museum circles, as well as representatives of Italian institutions operating in Seoul. These included the Italian Trade Agency (represented by Ferdinando Gueli) and the Italian Cultural Institute in Seoul (with acting director Erika Sfascia). Introduced by Ambassador Gatto and by Fulvia Bacchi, Lineapelle’s CEO, the event unfolded in different chapters.
A narrative moment saw Luca Fumagalli (editor-in-chief of La Conceria) present the book “The Tannery of Pompeii”. A cultural-fashion moment followed, with Orietta Pelizzari (Lineapelle’s cross-cultural advisor) discussing the sociochromatic significance of the colour red “from Pompeii to Seoul”, with leather as the common thread. An olfactory chapter featured the analysis and creation of selected fragrances in collaboration with .NOTE. And finally, a creative moment showcased six prototypes produced by students taking part in the K Leather Creativity project, supported by Lineapelle.
Sustainable mobility and unexpected tastes
The next stop was a meeting at Hyundai Transys to take stock of the second phase of the sustainable mobility project developed in collaboration with Lineapelle. A forward-looking initiative — though only up to a point — which will headline several international presentations in the first half of 2026. And lastly, the unexpected delights of Gach. What is Gach? Quite simply, a leather bar located in the heart of one of the streets in Seoul’s leather district. An intimate, impeccably designed space where leather is literally everything.
You find it wrapped around cups and displayed in the shopfront. You see it reinterpreted visually in certain desserts and in the décor. Gach was born out of the founding family’s tanning heritage and hosted the Korean stage of Lineapelle’s High Design project — the private-conversation initiative launched just a few weeks ago in Shanghai. A highly selected audience of designers, professionals and supply-chain stakeholders animated the gathering, savouring — in every sense — leather.
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