Following Milano Moda Uomo and Milano Unica, Pitti Uomo decided to put off the 98th edition of the fair. They postponed the exhibition, formerly scheduled on June 16-19, until September 2-4. The event, which takes place in Florence, is not the only one. In fact, they have rescheduled most fashion events in September.
Fashion events postponed until September
The board of Pitti Immagine, led by Claudio Marenzi, made such decision after a video conference meeting. Besides Pitti Uomo, they decided to reschedule Pitti Bimbo as well: it will take place on September 9-10, and will go on for two days only. “We focused our attention on the paramount importance of saving, at all costs, some leading dates such as Pitti exhibition events – pointed out Marenzi –. These are going to be the essential tools to turn on first in order to reactivate, little by little, the whole fashion industry business. In the next months, we will be working on that relentlessly”. Raffaello Napoleone, managing director of the company, emphasized that September “editions will be exceptional”: organizers will strive hard to ensure exhibitors and visitors health safety. Meanwhile, Pitti speed up towards digital experience by implementing Pitti Connect: the platform will enhance networking and will act as “an organic addition to the actual fair event: together they will depict the new image of Pitti exhibitions”.
Not only Pitti
Likewise, they postponed until September WSM Fashion Reboot, the sustainable innovation and fashion design fair, arranged by White. The event will take place on September 24-27, simultaneously with White Milano. In September, several exhibition events, considering the ones formerly scheduled, will be on the agenda: among others, Micam, Mipel, Lineapelle and Milano Moda Donna.
Berlin’s Premium Group are planning to act before everyone else. Moreover, they might decide to postpone Premium and Seek, scheduled from June 30th to July 2nd, until the end of July. Panorama have already announced the cancellation of their summer edition, owing also to a few financial problems. They believe in a swift recovery in the USA as well: in fact, FFany cancelled their June event, but confirmed the exhibition planned on August 3-7.