Reopening signals: Gucci, Brunello Cucinelli and Poltrona Frau

Segnali di riapertura: Gucci, Brunello Cucinelli e Poltrona Frau  

After nearly a month of forced closure due to the Covid-19 pandemic, today Gucci, Brunello Cucinelli and Poltrona Frau have resumed their activities. The first two brands have reopened the Style and Prototype departments. Action deemed “preparatory to the global reopening of production”. Poltrona Frau, on the other hand, has reactivated a small production area to fulfil deliveries for essential services and hospitals.


“After careful consideration, we made the decision to reopen the Scandicci ArtLab Prototyping”, said Gucci CEO Marco Bizzarri. All this, “in agreement with trade union organisations guaranteeing the maximum level of safety, and with all the necessary precautions”. The latter were “defined with the help of scientists of proven competence (including virologist Roberto Burioni). This will allow us to lay the foundations for a wider reopening of our production sites, and the restart of the Made in Italy supply chain, when allowed”. Gucci has therefore reopened the production of leather goods and footwear prototypes, activities admitted by the DCPM dated April 10, 2020, envisaging the resumption of activities classified with Ateco code 74, among which those falling within 74.10.1, relating to “Fashion design and industrial design activities”. According to Il Sole 24 Ore, a hundred employees have returned to work. For those who do not have their own car, Gucci has made available a company car to avoid the overcrowding of public transport.


In Solomeo (Perugia) too, about 25% of Brunello Cucinelli’s staff has been operating since this morning. They are the employees of the Style and Prototype Office. “There are those who continued smart working. We are back at work in China too, where we have 200 employees. We are preparing samples for summer 2021” said Brunello Cucinelli in an interview with La Stampa. The Umbrian businessman made a pact with the employees: “We will not fire anyone. I don’t want to work without the skills that have allowed me to get this far. I asked for two things in return: the willingness to work half an hour more per day and to work all in August, except for a week. Until yesterday we talked about environmental sustainability, now we have to talk about human sustainability”.

Poltrona Frau

In Tolentino, however, Poltrona Frau reopened today a limited production unit. And the Ateco code has nothing to do with it. “We shared with Confindustria and the Prefect of Macerata a gradual recovery path limited to the execution of strategic orders for hospitals and essential services”, observes the CEO Nicola Coropulis. Last Tuesday, the company from Tolentino had sent a request to the Prefect to be able to return to production, albeit partially. Today, about 20 people out of a hundred employees have returned to work “adopting all the provisions set out in our health and safety protocol”. It will be like this for the next 7-10 days “until orders are completed”, points out the manager who continues: “The reopening has an exceptional nature”. (mv)

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