VF Corp storms the UK market with a new logistics centre in Bardon, Leicestershire. The group invested through its local subsidiary, VF Northern Europe. The 55,700-square-meter warehouse will employ approximately 250 people during peak periods. It will enable the group, which controls brands such as The North Face, Timberland and Vans, to provide more efficient distribution services for UK wholesale, e-commerce and retail customers.
Onslaught of the UK market
The Bardon logistics centre is part of the Denver company’s broader investment strategy. VF Corp intends to grow long-term in the United Kingdom, the first market in EMEA, by transforming its supply chain model. Inside the new structure there are automation functions capable of managing and sorting a flow of shipments of 200,000 packages per day, as well as 18 stations that allow 170,000 packages to be collected per day.
The new centre was designed to reflect VF’s sustainability commitments. This building features innovative systems to significantly reduce its impact on the surrounding environment. The “people first” philosophy and culture of VF Corp is represented in the words of Martino Scabbia Guerrini, president of VF for the EMEA region: “The investment underlines our commitment to be a consumer-oriented company, centred on retail and hyper-digital, as part of our business transformation and long-term growth strategy.” VF has 1,800 employees in the UK, 90 stores between those directly operated and others, 7 offices and 2 distribution centres.
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