Customer experience is at the center of all brand strategies of the companies operating in the fashion segment. And the digital portion is just that, a portion. For Michael Kliger, CEO of luxury e-tailer Mytheresa: “Clients aren’t interested in digital technology, but rather in emotions”. Marrtino Scabbia Guerrini, Group President EMEA of VF Corp says…
All digital, but clients want (real) emotions
