Many would not want them. Above all, they are mostly small online retailers, “physical” retailers and environmentalists. Consumers, on the other hand, seem to be waiting anxiously for them. These are the three gold appointments for mass annual shopping. The retail tsunami is the sum of three events: Singles’ Day (11 November), Black Friday (29 November) and Cyber Monday (2 December). And above all they will reward the two digital players who will compete with records: Amazon and Alibaba. And a lot of fashion (from sneakers to leather accessories) will “go” through their portals.
29 billion dollars
According to Adobe Analytics report, the five days between Thanksgiving Day (November 28) and Cyber Monday (December 2) will generate 29 billion dollars in online shopping receipts. Shopping via smartphone will generate 36% of total online sales. This is a 20% increase over last year. Amazon has sharpened its weapons. Such as? Cutting prices. According to a study by e-commerce platform Profitero, in fact, those of Amazon were on average 20% lower than other online retailers.
It is the day (once only Chinese) of Singles Day. It is the day that giant Alibaba is aiming for, and has become about four times bigger than Black Friday. Alibaba promoted it for the first time in 2009, completing transactions for 52 million yuan. Nothing compared to 213.5 billion yuan in 2018, up 27% comparing to 2017. This year the Chinese e-commerce giant plans to attract 100 million new consumers to online platforms Tmall and Taobao. Total: over 500 million customers. Last year, Alibaba’s revenue was 30.8 billion dollars.
If Chinese adhere to Singles Day promotions by buying online, many Americans prefer to physically go to stores for Black Friday. On November 29th, 2018, they were 77 million. In Italy, Piucodicisconto survey (over 1,000 people interviewed) states that 91.2% of respondents will buy online taking advantage of various promotions. Of these, over one fifth of users will invest over 500 euros during Black Friday.
It’s the event dedicated to tech purchases. Adobe Analytics report predicts that Cyber Monday’s revenue this year will be 9.4 billion dollars, up 18.9% year-on-year.