Creating an innovative application for Italian leather that could be used by fashion products or design objects. Uniting it with a marketing strategy just as disruptive, and capable of gaining the young public’s interest. These were the challenges presented by Lineapelle Award, the special educational project organized by the Milan-based fair showcasing leather and other fashion materials, in collaboration with Hongik University, leading South Korean academy for arts and design. The contestants were called to discover and communicate the circular and sustainable values of Italian leather.
The contest, presented this past September 11th (in photo), has 24 students, from the Fashion Design and Industrial Design courses of the Seoul college, participating. At the end of the activity, which includes the briefing, workshop, presentation and project development, there will be two winners: they will will a flight to Milan in 2020 to visit Lineapelle, so that they may get to know Italian tanneries better and showcase their “inventions” in a dedicated space at the fair.