Urso and Pilotti: Made in Italy is a Superbrand, let’s give it a future

Urso and Pilotti: Made in Italy is a Superbrand, let's give it a future

A training day to inspire young people to the creative art of Made in Italy and the driving force of its being a Superbrand. It was organised by Confindustria Moda in collaboration with IED Roma. It was held at the headquarters of the fashion school and, at the opening, welcomed speeches by Adolfo Urso, Minister of Enterprise and Made in Italy, and Annarita Pilotti, President of Confindustria Moda.

Made in Italy is a Superbrand

“Today, Made in Italy is to all intents and purposes a Superbrand”, said Urso, “the best label that can be placed on clothing, fashion, but also on food and furnishing products. Three significant sectors of our exports worth EUR 420 billion. But, above all, three worlds that drive the image of our country and make it attractive to international tourists. On this very day, it is important to emphasise the training aspect at the heart of Made in Italy, and the need to open up to new generations, because there is a lack of skills. This Superbrand is to all intents and purposes the union of competitiveness and innovation, to give life to unique products”.

A very modern know-how

“We are happy to have been able to hold this event in a school”, comments Pilotti, “because it is the best place to transmit the culture and value of Made in Italy and its ultra-modern know-how. Our supply chain is made up of about 11,000 companies with a turnover of about EUR 33 billion, and we need young people who want to work. This is why training is so important for our companies. There are about 40 professional profiles sought by the fashion and accessories industry, and we expect up to 94,000 recruitments by 2026. Not only classic professional profiles, but also experts in e-commerce and artificial intelligence”.

“Let’s take the road to the future together”

“Sustainability, circular production and the recovery of raw materials are issues close to our industry’s heart and young people are more sensitive to this than we are, and we want to bring them closer to our companies. Our challenge as an industry remains that of giving dignity to technical work. A dignity that is linked with creativity. We want events like today’s to be a concrete bridge between the education world and the work world. Our experience must be compared with your vision, so that together we can take the road to the future”.

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