Belstaff focuses on leather in its new selling store in New York. In fact, the historic British brand has resolutely decided to make and sell leather outerwear. This is (also) one of the reasons why, in the store they have recently inaugurated, in the Meatpacking District, not only leather distinguishes supply.
In other words, Belstaff makes it count by providing customers with several services, such as repairing, re-tailoring and customizing their jackets and coats.
Back to New York
Belstaff moved away from the Big Apple at the beginning of 2019. They have come back, now, to inaugurate a new selling store, extending across 2,000 square metres and based in the heart of the Meatpacking District. “Despite the difficulties we have been going through – commented Helen Wright, Chief Executive Officer of the London brand – we still believe this a great time to keep up the good work and go on”.
The company has created The Workshop, a concept space, in the middle of the new store. In such space, which extends across 300 square metres, customers may enjoy the opportunity to restore and tailor again their second-hand items. Another space, instead, spotlights the Build Your Own project, which also includes the leather Trialmaster model: here customization takes place by possibly adding monograms, patches, embroidery, laser drawings, hand-made paintings and vintage finishing touches. Belstaff artisans carry out the work in real time.
Belstaff focuses on leather
Although men’s apparel articles currently drive 70% of the brand’s overall turnover, leather items of clothing made by Belstaff are not directed at men only. In fact, Wright expects leather outerwear will be the best-selling article for women. “Leather is the perfect product that appeals to girls and women”, pointed out the Chief Executive Officer of the English brand while speaking to WWD.
“Leather is modern, essential and relies on high quality and legitimacy from an historical point of view. In other words, we are talking about some very modern products that successfully endure and stand the test of time. On top of that, they never look old-fashioned nor old”, wrapped up Wright.
Pictures by Belstaff and taken from fashionunited.uk