Away from Berlin: Premium, Seek and Neonyt choose Frankfurt

Away from Berlin: Premium, Seek and Neonyt choose Frankfurt

Premium, Seek and Neonyt say goodbye to Berlin and move to Frankfurt. At this time, the program of Germany’s capital still includes Mercedes-Benz Fashion Week, but there is a chance the city will be left out, given the difficulties of Panorama as well. Meanwhile, in Russia, CPM Moscow  will skip this upcoming September edition because the tradeshow area has been converted to hospital space.

Premium, Seek and Neonyt

Premium Exhibitions, company that organizes the Premium and Seek fairs and e Messe Frankfurt (which controls Neonyt), has made its decision: starting 2021, the three events will no longer be held in Berlin, concurrent with Berlin Fashion Week, but rather in Frankfurt. The conferences Fashionsustain and Fashiontech, will be held at the same time, same as other events and fashion shows around the city. Key topics in Frankfurt will be sustainability and digitalization.

This is a hard hit for the German capital, as the city had presented its candidacy to become a reference city for the fashion world on the level of Paris, Milan, and London. But the location has had to deal with Panorama’s financial issues, as well as with the decrease in number of visitors. That being said, Mercedes-Benz Fashion Week announced its wish to continue conducting the event in the capital, where the January 2021 edition will take place.

Meanwhile in Russia

Meanwhile, organizers of the 35th edition of Cpm-Collection Première Moscow, scheduled for September 1st thru 4th, will not take place. Moscow’s Expocentre is currently been turned to a hospital for Coronavirus patients. Cpm’s next edition will be in February 2021 (22-25). Instead of Cpm, Messe Düsseldorf Moscow (Russian subsidiary of Messe Düsseldorf), organized from September 16th -20th, the first edition of S’elections Moscow 2020, B2B event, where circa 300 brands will be exhibiting.

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