Dreaming of America, Micam 89 leaves for Wonderland

Sognando l'America, Micam 89 parte per il Paese delle Meraviglie

A thematic journey. After having explored the otherworldly realms in the last three years with Dante’s Divine Comedy, Micam 89 leaves for Wonderland and begins a journey through the fairytale’s atmospheres. Geographies of the footwear fair are not just imaginary. Pending the Milanese appointment (Fieramilano Rho, February 16-19), the fair agency announces the launch of the new US appointment. In partnership with Informa Markets, Micam Americas will be held in Las Vegas in August 17-19.

Micam 89 leaves for Wonderland

Over 1,200 exhibitors (of which 628 Italians), counting some returns as well as new presences. A few examples? Love Moschino, Borbonese and Alberto Fasciani in the first group, Manila Grace and Hide&Jack for the second. Confirmation of some specialised spaces, such as the one dedicated to Emerging Designers and the Players District for sports footwear. But also new in-depth tools. Like Micam X Fashion Square, a laboratory for the analysis and discovery of new industrial and research trends, organised together with Spin 360. Here there will be talks about sustainability, retail, innovation and materials. Together with Lineapelle, then, the footwear exhibition foresees “an anticipation of the next leather trends – explains Tommaso Cancellara, CEO of the fair -. It is a material that distinguishes our product and which, when tanned in Italy, represents a guarantee of sustainability. Because in Italy we boast one of the best, if not the best tanning industry in the world”.

Micam Americas

Cancellara cannot hide a certain pride in presenting Micam Americas: “The fact that Informa Markets, a giant of fairs, turned to us to replace FN Platform and organise the largest footwear event in the United States, proves the goodness of our work”. The agreement between the two bodies has a duration of 15 years: “At Informa Markets we have granted the use of the Micam brand under concession – explains Cancellara -. We hope that it will help us increase the presence of Italian footwear on the US market”. The new fair “is not a startup or a pilot project, but already a solid reality”.

Dates and synergies

While the contemporaneity with Mipel is now consolidated, Cancellara welcomes the overlapping (even if only partial) with other events such as Homi Fashion and Jewelry, Lineapelle and Simac Tanning Tech. Speaking of the appointments of February 2021 and 2022, he announced a move forward for Micam calendar. The appointments will be held respectively from 21 to 24 and from 20 to 23 of the month. “A change that means a lot to exhibitors – concludes Cancellara – and for which we thank Fieramilano Rho”.

 

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