While fashion brands talk about a digital transition, the fairs that, due to Covid-19, went digital, are facing what we are going to call a “physical transition”. In other words: they are (cautiously) considering returning to the known physical format. The early tests will take place between July and September, with two months of exhibitions….
Revenge fairs: the calendar of the fairs’ return to physical state
![Revenge fairs: the calendar of the fairs’ return to physical state](https://ehj4gaypy53.exactdn.com/wp-content/uploads/2021/06/lineapelle-pitti-micam-mipel-theone-2021-homi-1024x478-1.jpg?strip=all&lossy=1&sharp=1&fit=885%2C413&ssl=1)