Kate Barton, winner of the Mittelmoda contest for the Innovation section. Elad Oshri wins the creativity Award. The final ceremony took place on September 20th 2021, inside the exhibition spaces of Micam, after the catwalk with the 28 collections participating took place. 11 prizes were awarded.
“The International Lab – explains Matteo Marzotto, president of Mittelmoda – aims at becoming a container able to attract and discover talent, as well as craftsmanship, both of which are precious for all chains tied to made in Italy and the country’s fashion system”. Moreover, the project’s objective is to make “important and essential know-how for the chain” emerge”. For example: modellers, web marketing, content digital marketing. All the work of the young finalists coming from 21 of the most important schools and academies of the world, were selected out of 608 total students. The award ceremony was hosted, this year as well, at Micam, thanks to the (confirmed) partnership with Confindustria Moda.
The list of winners
Kate Barton: Innovation Prize in collaboration with Confindustria Moda and Fondazione Industrie Cotone e Lino.
Elad Oshri: Creativity Prize in collaboration with Camera Nazionale della Moda Italiana.
Giulia Ferruzza: Pattern Maker Award (special prize) offered by Lectra
Yuta Setogawa: Sustainability Award (special prize) offered by Dondup
Giulia Sinna: “Andreas Schmeidler – Young Creative Leader Of Tomorrow – Digital Content / Web Marketing” (special prize) offered by dall’Associazione Amici di Andreas and by Fashion Magazine
Barbara Caldeira Guirro: Menswear & Womenswear Award,
Angelo Masciello: Shoes & Bag Award offered by Micam
Giuseppe Danza: TheOneSeasonless Award offered by TheOneMilano
Carlotta Sachet: Accessories Award offered by Mido
Francesca Maria Ciani: Textile & Materials Award offered by Milano Unica
Antonia Schreiter: Knitwear Award offered by Benetton Group
Angelo Masciello: Leather Award offered by Lineapelle and UNIC – Italian Tanneries