In New York Versace glorifies leather and celebrates made in Italy manufacturing: “We are due to open 2 factories for shoes and bags”

At this point the aim is well known: to reach two billion dollars in terms of turnover. Such is the plan to achieve the accomplishment: to put together made in Italy manufacturing, shoes, bags and a lot of leather. A meaningful preview of the project was shown in New York, during the presentation of the Prefall 2019 collection. We are talking about Versace, of course. Donatella Versace, together with chief executive officer Jonathan Akeroyd and John Idol (he is in charge of Capri Holding, former Michael Kors Holding, who is the current owner of the Italian fashion brand) have confirmed, in several public announcements, the brand’s prospective goal: to reach, in the future (they did not mention a specific deadline though), 2 billion dollars in terms of overall revenues. In doing so, they will mostly hang, as a matter of fact, on Italian manufacturing: “The holding does want our Italian know-how”, pointed out the fashion designer while speaking to La Stampa daily news. During the interview, she also confessed that her favourite dress “was delivered by Gianni: made of black leather, it was adorned with rhinestones; it was kind of shirt-dress, with no sleeves”. The group’s top managers have confirmed their intention of developing and boosting made in Italy production “through the acquisition of some manufacturing plants”. More specifically, Donatella focused on the enhancement of accessories, while emphasizing the future opening of two shoes and bags factories alongside hundreds of stores, in the next 18 months. “Versace will create new jobs: we manufacture all our articles in Italy, including t-shirts. Made in Italy production is a very important asset on which prospective growth may rely considerably”, wrapped up the brand’s creative director. New York City welcomed her as a queen, in the evening tribute to Gianni Versace (the event took place in the American Stock Exchange building), during which they presented the Prefall 2019 collection. Across the collection they browsed through the fashion brand’s historical works, such as “safety pin” dresses designed by Gianni Versace in 1994, and they also presented a lot of leather (varnish in particular) for skirts, trousers, sneakers, sacks and suitcases.


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