Clarks’ revolution, Italian Giorgio Presca nominated ceo. The goal: “Adapt the brand to a new consumer environment”

Clarks’ new ceo is Geox’s ex-ceo Giorgio Presca. Mr. Presca will take the place currently occupated (ad-interim) by Stella David, who substituted Mike Shearwood in 2018. Mr. Shearwood was forced to step down due to an investigation for some charges filed for breaking the company’s ethical code. Presca, ceo of Geox between 2012 and 2016 (and with a past in Golden Goose Deluxe Brand, Diesel, VF Corporation, Citizens of Humanity, Levi Strauss and Lotto), will start his new role in March. Drapers reports the statements of Tom O’Neill, Clarks’ president: “Presca brings vast experience and a deep knowledge of the footwear market. He will work together with ad-interim ceo, Stella David, to ensure a trouble-free transition in the next few weeks, after that, Stella will return to her role as non-executive director”. Presca added: “I can’t wait to join such an iconic and historical brand as Clarks and work in close contact with the Board, executive Committee, 13,000 employees and its operational partners all around the world. Clarks is facing the challenges of today’s competitive markets, the change in distribution channels, and has a need to adapt to a consumer-environment that is quickly evolving, but the brand has the knowledge and resources to go back to a sustainable growth and profitability throughout the next few years”. Drepers also reported that the head of the supply chain office, Antony Perillo, will leave the brand in June, while the chief brand officer, Jason Beckley, and men’s footwear director, Paul Tudor, left Clarks in the last few months, the same as Steve Finlan, ex-chief commercial officer.

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