Burberry confirms the rumours: Daniel Lee takes over from Tisci

Burberry confirms the rumours: Daniel Lee takes over from Tisci

As of Monday, October 3, the creative director of Burberry will no longer be Riccardo Tisci, but Daniel Lee. The news was in the air, and was made official on Wednesday morning, September 28, with two separate press releases from the British maison. Lee, for three years, led (overturning) the style of Bottega Veneta. Then, the unexpected separation dated November 2021. Tisci, on the other hand, is leaving Burberry after five years. What will his future be in the fashion world?

Burberry confirms the rumours

The rumours leaked in recent weeks were correct. Daniel Lee, also seen as a potential candidate to take over Virgil Abloh’s legacy from Louis Vuitton, is the new creative director of Burberry. He arrives in London after his success at Bottega Veneta, a brand from which he unexpectedly parted ways in November 2021. Lee’s choice came after Burberry changed CEO in March, hiring former Versace Jonathan Akeroyd. The British designer will present his first collection at London Fashion Week in February 2023.

Burberry’s rigidity

Under Riccardo Tisci, Burberry has made great progress in leather goods. Accessories now account for more than a third of the British brand’s revenues, thanks in part to the fact that full-price sales have increased. Supporters of the designer argue that the British brand has been too rigid with him, and has held back his creative potential. Consideration that makes Lee’s experience problematic even before it begins, given his reputation as a volcanic personality.

What will happen to Tisci now?

Meanwhile, WWD wonders what will happen to Tisci, citing the possibility that he will quickly find a home at Versace. All this, by virtue of the historic friendship between the designer and Donatella Versace, that would lead to a repeat of the creative “couple” project launched by Miuccia Prada with Raf Simons. In any case, for WWD “the possibilities for Tisci are multiples”. Also referring to his friendship with Kanye West, the US publication does not rule out “sporty” collaborations with Adidas or West himself.

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