Deloitte ranks luxury brands: top 10 is worth 50% of top 100

Deloitte ranks luxury brands: top 10 is worth 50% of top 100

Italy is the country which has most representatives in the rankings. Yet France is the one which is worth most and highlights a more dynamic development. In the meantime, in general, data and figures prove, once again, that business size matters as it is turning distinctive in the luxury industry. According to the Global Powers of Luxury Goods report, provided by Deloitte, in 2019 luxury enjoyed a smaller boost compared to the previous year. Furthermore, it is getting more and more an asset in the hands of few players, so much so that top 10 is currently worth 50% of top 100.

Top 10 is worth 50% of top 100

The ten best-ranked luxury top brands are worth, in terms of revenues from sales, more than 50% of the first 100. This is the very first time they go beyond such limit.

Data analysed and supplied by Deloitte are about 2019. Altogether, the 100 companies listed in the rankings reached an overall 281-billion-dollar turnover. In other words, revenues increased by +8.5% compared to 2018, when earnings had gone up by +10.8% compared to the year before.

The usual players (almost)

As usual, LVMH and Kering are still in first place in the rankings. Estée Lauder and Richemont are behind them. Chanel has gone down to fifth position, outdone by L’Oréal Luxe. PVH group are currently in ninth place, while Hermès is out of top ten. Looking at the 100 businesses listed in the classification, 22% of them are Italian: they account (in terms of sales) for 12.4% of the whole value.

Italy’s best-ranked brand is EssilorLuxottica (in seventh place overall), followed by Prada (in 19th position) and Giorgio Armani (in 26thplace). Moncler is the company whose general performance turned out to be running more steadily. In fact, for three consecutive years, they enjoyed a growth in double figures as to takings from sales and profit margins. Yet Covid-19 broke out then….

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