Dior, Fendi, Piana and Masoni for LVMH’s Les Journées Particulières

Dior, Fendi, Piana and Masoni for LVMH's Les Journées Particulières

Christian Dior shoe factory in Fossò. The new Fendi Factory in Tuscany. Fendi shoe factory in Porto San Giorgio. Loro Piana headquarters in Milan (which will house some artisans). Masoni Industria Conciaria in Santa Croce. These are the supply chain stages included among the 45 new locations that will open to the public between October 14 and 16, 2022, for LVMH’s Les Journées Particulières. The map of the 96 manufacturing locations (including 45 new entries) belonging to 57 of the 75 brands controlled by the French luxury giant is beginning to be defined.

LVMH’s Les Journées Particulières

After a four-year absence (the last edition took place in 2018 with 180,000 visitors), LVMH’s Les Journées Particulières initiative, now in its fifth edition, returns this autumn. 57 maisons will open their doors free of charge, in a total of 96 locations in 15 countries, between October 14 and 16. “The choice is difficult, but we wanted to prioritise new products, both with the maisons that have joined the Group and through the new locations opened since 2018,” Antoine Arnault, LVMH’s Director of Image and Environment and creator of the project, told cbnews.

Tiffany’s first time as well

“Of course, Italy and especially France have the most open locations, because we produce mainly in these two countries. But for the occasion we will also open Tiffany studio in New York. This is the first time, and I am sure it will be a highlight,” Arnault concluded. The idea of the initiative is to open the doors of places that are normally closed to the public, and show the craftsmanship of the artisans. The visits are free of charge, but it is necessary to book on the initiative’s website.

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