Ferragni takes it all: after Tod’s, she is Bulgari’s new brand ambassador

Ferragni takes it all: after Tod's, she is Bulgari's new brand ambassador

Chiara Ferragni takes it all. After the recent entry into Tod’s Board of Directors, the digital entrepreneur with almost 24 million followers has become global ambassador for Bulgari, a brand controlled by LVMH.

An incredible sparring partner

“I feel a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri”, Chiara Ferragni wrote on Instagram (in the post from which the photo on the left was taken) to announce her entry among Bulgari’s global ambassadors. “In her new role, Chiara will be an incredible ally in getting our messages to the younger generations,” says CEO Jean-Christophe Babin (source: Fashion Network). “She is also for me, as CEO, an incredible sparring partner to intercept the trends of the fashion and luxury world”. In short, an ambassador with advisory powers for Bulgari who, before Ferragni, had hired another very well known female character: Elodie.

Chiara Ferragni takes it all

Chiara Ferragni is undoubtedly one of the most famous Italian women in the world today. Everyone is looking for and everyone wants the so-called “Ferragni Effect”, generated by the follower package that the entrepreneur born in Cremona brings with her. According to estimates, in fact, her Instagram posts are worth at least 50,000 euros. Chiara Ferragni Collection brand, on the other hand, has a turnover of around 20 million euros.

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