Italian supply chain. Chinese sales. These are the restart’s cornerstones for Michael Kors, who says he has not yet decided how he will present products in September. The American designer, however, in an interview with MF Fashion, shows a great resilient trust. And he proclaims: “Fashion will last, as always”.
The restart’s cornerstones
“We have been producing Michael Kors collections in Italy since 1990. The collaboration with Italian talents is an important part of my career. While Italy in lockdown, everything stopped. Now, we are receiving the prototypes from Northern Italy, and we are trying to understand how to work from New York with our colleagues in Italy.
We are learning a new way of working”, said Michael Kors in an interview on MF Fashion. The American designer, the soul of the Capri Holdings group (which also controls Versace and Jimmy Choo), has decided to slow down the sales process: “I find it ridiculous that in July we see a cashmere pullover and a winter coat.
The pre-fall will be the first thing that will get to the store in August. We want to see in the shops things more related to seasons: a dress for the summer, a coat if it’s winter”.
The group’s sales are supported by China, where MK My Way, an initiative linked to bags’ personalisation, is having a successful time. As alizila.com reports, customers can also paint on their accessories, using a selection of brushes and colours, created by Michael Kors and Californian leather coatings company Angelus Leather Paints. It debuted last April on Tmall. The project is expected to extend worldwide by the end of the year.
Images from michaelkors.it
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